Yad Vashem Proposal
Overview of Yad Vashem:
Yad Vashem's digital fundraising blends key punctuations in the secular year with the Jewish calendar and Jewish history. Yad Vashem usually does a Yom HaShoah, Rosh HaShanah, and Year End campaign (which can extend until Holocaust Remembrance Day). Occasionally there are also emergency campaigns in case of acute needs due to external factors e.g. extreme weather, leaking, vandalism etc. This model and approach has proven successful and appears to be a strong model for moving forward.
Fundraising Profile: "Strong - Broad Network"
We have determined your fundraising profile based-off hundreds of campaigns and tens of thousands of donations. During our conversation and through online research and nonprofit database tools, we collected key information to understand what fundraising activities are best suited for Yad Veshem. Since CauseMatch works closely with our clients on the campaign planning, production and execution as well as providing the actual fundraising platform, our technology is uniquely equipped to analyze Yad Veshem and design a fundraising roadmap that takes advantage of your needs and resources.
Strong brand presence amongst your audience and with a solid extended network of emails, phone numbers, and social media. You also have a deep and diverse enough donor portfolio to be able to effectively leverage the campaign to rally your mid- to upper-tier donors to step up and give. This sort of campaign can often prove helpful for converting lapsed donors or using the campaign as a mechanism to get donors with a higher giving potential to increase their gift. Doing a call center or volunteer driven campaign will be difficult which is why it is important to run longer campaigns that afford time for the campaign to gain presence and momentum and for staff to reach-out to prospective donors.
Yad Vashem Fundraising Roadmap
Yad Vashem Summary
Forbes 30 Under 30 Social Entrepreneur | Curt Bowen
"I am conﬁdent we could not have reached
our goal using any other platform."
Framework for First Campaign:
30-Day Matching + Crowdfunding Campaign
Using the framework of a matching-funds + crowdfunding campaign creates a mutually inspiring framework for both the larger donors and the smaller donors. The larger donors are motivated by having their gift leveraged to secure additional larger investments and inspire hundreds of smaller donors to support the cause.
In turn, the smaller donors are motivated by the chance to have their contributions matched. This will give the Yad Vashem the ability to (1) secure matching funds and then (2) launch a crowdfunding campaign with a group of high-powered matchers already behind the project and vying for its success.
I. Overview: 2 week soft-launch + 30 Day Public Hybrid Matching Campaign
Once the matching funds are secured, the crowdfunding campaign can be set into motion. Before the public launch of the campaign, there is a 2 week period in which staff privately mobilizes mid- to upper-tier donors to “pre-donate” to create campaign momentum for the public launch of the 30 Day Campaign. That soft launch should get you between 10% - 30% (or more) of your goal. For the public launch, you will send a series of 3 - 4 emails to your list and post on social media to share the opportunity and progress of the campaign. Thanks to your Matching Funds, this campaign will be more attractive to mid- to upper-tier donors, so your development staff can use the campaign for direct solicitation of donors they have been seeking to convert.
II. Campaign Mechanisms
Matching campaign e.g. $100k Matching and $100k from the crowd.
Matching Funds structure
CauseMatch recommends leveraging the campaign to activate 3 - 10 (or more if necessary) matching donors.
See the Appendix for more information about acquiring a matching donor
2 Week “Pre-donate” Phase
During this period Yad Vashem will be provided with a campaign page where they can log both online and offline donations (e.g. checks/ACH transfers) in advance of the public launch. It is best to target mid- to upper-tier donors who are strong supporters. These leaders can form your “Executive Team” and largely expand your network of donors.
This helps to remind people of the importance of sharing Yad Vashem's story with the world.
As the date gets closer, you can ratchet-up energy by doing a social media contest. If you proceed with a campaign we will provide step-by-step details on how to do this.
Soft Email Launch
This email blast preserves a more personal touch but allows you to reach a wide audience very quickly. You want to explain that you need to create momentum to the campaign before everything goes fully public. You are telling them to be like Nachshon ben Aminadav— take the first step to inspire the community.
30 Day Campaign LAUNCH
Now that you’ve already raised a large portion of the funds you need, organized all your team fundraisers, and created buzz, it's launch time. The high-stakes and excitement of the campaign will motivate donors.
Welcome to Yad Vashem's
Length: 30 days
Key mechanisms: Professional fundraisers Email Phone calls Social media
Matching? Yes — 1:1, 2:1, 3:1
Style? (ALL OR NOTHING or Flexible)?: Recommendation is Flexible
Authentic and Visionary
For this fundraiser — your supporters have the chance to participate in something truly historical, meaningful and empowering.
Donor is the hero
Tell your donors how each dollar they contribute will make a BIG difference in the world. Talk about the donor's impact, not your organization's.
Matching means amplified impact
Tell the donors how their donation will be multiplied thanks to the generosity of matching funds!