Overview of World Bnei Akiva:
World Bnei Akiva has a long and outstanding history of helping thousands of Jewish youth connect to Judaism, leadership, and Israel. World Bnei Akiva has already done a significant "Giving Day"/Umbrella style campaign and has proven the tremendous potential for their fundraising .
Fundraising Profile: "Global - Community-based"
We have determined your fundraising profile based-off hundreds of campaigns and tens of thousands of donations. During our conversation and through online research and nonprofit database tools, we collected key information to understand what fundraising activities are best suited for World Bnei Akiva. Since CauseMatch works closely with our clients on the campaign planning, production and execution as well as providing the actual fundraising platform, our technology is uniquely equipped to analyze Wold Bnei Akiva and design a fundraising roadmap that takes advantage of your needs and resources.
You directly serve the community from which you largely fundraise, or the community from which you largely fundraise deeply identifies with your program beneficiaries. This means you reach most of your supporters through your actual programming, often through in-person experiences.
You have a strong presence and have established significant trust and appreciation within your community. You also have a deep and diverse enough donor portfolio to be able to effectively leverage the campaign to rally your mid- to upper-tier donors to step up and give. The primary drive of your fundraising should focus on leveraging the “social capital” that you have created amongst the individuals within your direct network. Doing campaigns focusing on email blasts, banner ads, social media advertising will not play to your strengths. Focus on leveraging people directly connected with your organization and doing community-driven fundraisers.
World Bnei Akiva
World Bnei Akiva
CauseMatch will provide World Bnei Akiva with a full service 24-hour (or 30-hour) matching funds/crowdfunding campaign. This will include Premium Coaching, Creative Production, Strategic Marketing Plan, and the fundraising platform itself to host a multi-branch global campaign. Plus you'll get a Premium media package (example) which includes hundreds of designs for your campaign's branding.
Note: 100% of CauseMatch clients have raised more money using CauseMatch v.s Charidy. See report here.
Given that World Bnei Akiva is well-positioned to do a significant amount of digital fundraising and has a clear need for an upgraded donate page, we think that a Premium Membership will be the most affordable and best fit. From your 24-hour crowdfunding campaign, it will already save you money over the Pay-As-You-Go model in terms of saved platform fees. Secondly, the Premium Membership (not Pro) comes with a FREE donate page — no fees whatsoever.
Alternatively, since you are largely focused on one big campaign per year, you could start with the Pay-As-You-Go pricing and then make a decision about membership after your campaign.
I. Matching Funds + Crowdfunding Campaign:
Since you have so many program alumni and branches around the world, it would be advantageous to launch a peer-to-peer fundraising campaign that mobilizes that community with individual branches each running their own micro campaigns.
Matching Funds/Crowdfunding Campaign in the framework of a 24/30-hour giving event (iAm Israel Umbrella Campaign).
A 24-hour campaign brings together tens or hundreds of volunteers in a shared space to make calls to prospective donors as one big group. Volunteers will have shifts of 2 - 4 hours throughout the fundraising campaign. You can have multiple call centers across the country and in other regions.
Launching a 24-hour campaign (or 48 hour campaign) has one main power: to mobilize your volunteer network to actually show up and give their time. The reason a 24-hour event has this ability is because it is a novel and exciting event, which people more easily want to be a part of. Secondly, it is easier for people to conceptualize in their mind that they can give one day out of the whole year to your organization. Lastly, if you do a good job ramping-up the excitement around the event (e.g. decorate your building, post photos of your campaign committee in “team t-shirts;” make community announcements), then you will be much more likely to mobilize your volunteer corps.
The value-add of securing volunteers for your fundraiser is tremendous:
They are better at fundraising from smaller donors than nonprofit staff because they are part-and-parcel of the community. This means people will feel more intuitively inclined to give knowing that their own peer is asking for funds.
You probably have more phone numbers than you have staff hours to make those calls. Having an army of volunteers means that you can reach people you otherwise would not have time to reach.
Part of the request from volunteers is that they reach out to their own friends, family, and colleagues. You can get many new donors by doing this.
The main concern to analyze when considering a 24-hour campaign is whether you have the human resources to invest in making it happen. Given that you are coordinating tens or hundreds of people to all show-up within a time window of time, investing the energy in coordinating these logistics and volunteers is important to consider.
II. Targeted Messaging Campaign:
Another strategy that you can employ is to create multiple iterations of the same campaign with different messaging for each iteration. Each iteration has its own unique URL and landing pages, but all donations from each iteration cross–propagate to the other iterations. This can allow you to target different audiences with specific campaign pages. Here is an example:
From these examples you can see how it is possible to hyper-target different segments of your audience by having separate campaign pages but have all donations from each iteration reflected consistently across all pages.
III. Internationally Friendly Donations:
CauseMatch allows you to integrate with PEF to process all your USA donations. This is a huge value-add for your campaign and also your own donation page.
Currently you do not have any option to donate online in USD, Canadian Dollars, British Pounds, Euro, or other currencies.
Using CauseMatch's technology, you can have all your online donations processed through PEF. Secondly we can give you a donate page that integrates with international partners so that you can receive donations from around the world.
IV. Examples of Videos: Directed and/or Produced by CauseMatch
iAm Israel Campaign for 18 Non-Profits
Thrive: Hebrew U
Brothers for Life
Yeshivas Chachmei Yerushalayim
Premium Media Package Included With Your Campaign
Your Campaign Mantras
CauseMatch v.s. Charidy
Forbes 30 Under 30 Social Entrepreneur | Curt Bowen
"I am conﬁdent we could not have reached
our goal using any other platform."
Authentic and Visionary
For this fundraiser — your supporters have the chance to participate in something truly historical, meaningful and empowering.
Donor is the hero
Tell your donors how each dollar they contribute will make a BIG difference in the world. Talk about the donor's impact, not your organization's.
Tell the donors how their will inspire others and help the whole community reach the goal TOGETHER!