The Israel Project
Fundraising Profile: "Strong - Broad Network"
We have determined your fundraising profile based-off hundreds of campaigns and tens of thousands of donations. During our conversation and through online research and nonprofit database tools, we collected key information to understand what fundraising activities are best suited for TIP. Since CauseMatch works closely with our clients on the campaign planning, production and execution as well as providing the actual fundraising platform, our technology is uniquely equipped to analyze TIP and design a fundraising roadmap that takes advantage of your needs and resources.
Strong brand presence amongst your audience and with a solid extended network of emails, phone numbers, and social media. You also have a deep and diverse enough donor portfolio to be able to effectively leverage the campaign to rally your mid- to upper-tier donors to step up and give. This sort of campaign can often prove helpful for converting lapsed donors or using the campaign as a mechanism to get donors with a higher giving potential to increase their gift. Doing a call center or volunteer driven campaign will be difficult which is why it is important to run longer campaigns that afford time for the campaign to gain presence and momentum and for staff to reach-out to prospective donors.
The Israel Project Summary
Framework for First Campaign:
45-Day Matching + Crowdfunding Campaign
Using the framework of a matching-funds + crowdfunding campaign creates a mutually inspiring framework for both the larger donors and the smaller donors. The larger donors are motivated by having their gift leveraged to secure additional larger investments and inspire hundreds of smaller donors to support the cause.
In turn, the smaller donors are motivated by the chance to have their contributions matched. This will give the TIP the ability to (1) secure matching funds and then (2) launch a crowdfunding campaign with a group of high-powered matchers already behind the project and vying for its success.
I. Overview: 2 week soft-launch + 30 Day Public Hybrid Matching Campaign
Once the matching funds are secured, the crowdfunding campaign can be set into motion. Before the public launch of the campaign, there is a 2 week period in which staff privately mobilizes mid- to upper-tier donors to “pre-donate” to create campaign momentum for the public launch of the 30 Day Campaign. That soft launch should get you between 10% - 30% (or more) of your goal. For the public launch, you will send a series of 3 - 4 emails to your list and post on social media to share the opportunity and progress of the campaign. Thanks to your Matching Funds, this campaign will be more attractive to mid- to upper-tier donors, so your development staff can use the campaign for direct solicitation of donors they have been seeking to convert.
II. Campaign Mechanisms
Matching campaign e.g. $50,000 Matching and $50,000 from the crowd.
Matching Funds structure
CauseMatch recommends leveraging the campaign to activate 3 - 10 (or more if necessary) matching donors.
See the Appendix for more information about acquiring a matching donor
2 Week “Pre-donate” Phase
During this period TIP will be provided with a campaign page where they can log both online and offline donations (e.g. checks/ACH transfers) in advance of the public launch. It is best to target mid- to upper-tier donors who are strong supporters. These leaders can form your “Executive Team” and largely expand your network of donors.
This helps to remind people of the importance of sharing TIP's story with the world.
(1) Use Thunderclap.it to create buzz; (2) release a series of montage videos to create buzz around the topic; (3) release other content that will create energy around the concept of the campaign; (4) announce that the campaign is launching soon.
Soft Email Launch
This email blast preserves a more personal touch but allows you to reach a wide audience very quickly. You want to explain that you need to create momentum to the campaign before everything goes fully public. You are telling them to be like Nachshon ben Aminadav— take the first step to inspire the community.
30 Day Campaign LAUNCH
Now that you’ve already raised a large portion of the funds you need, organized all your team fundraisers, and created buzz, it's launch time. The high-stakes and excitement of the campaign will motivate donors.
Posts on social media
Welcome to TIP's
Forbes 30 Under 30 Social Entrepreneur | Curt Bowen