CauseMatch

ORT Schools

Brief Overview:

ORT Schools has a network of hundreds of schools throughout Israel and has thousands upon thousands of alumni throughout the country. ORT also has a number of innovative programs to support iSTEM and underprivileged communities.

Fundraising Profile: "Strong - Community-based"

We have determined your fundraising profile based-off hundreds of campaigns and tens of thousands of donations. During our conversation and through online research and nonprofit database tools, we collected key information to understand what fundraising activities are best suited for ORT. Since CauseMatch works closely with our clients on the campaign planning, production, and execution as well as providing the actual fundraising platform, our technology is uniquely equipped to analyze ORT and design a fundraising roadmap that takes advantage of your needs and resources.

Profile Description:

You have a strong presence and have established significant trust and appreciation within your community. You also have a deep and diverse enough donor portfolio to be able to effectively leverage the campaign to rally your mid- to upper-tier donors to step up and give. The primary drive of your fundraising should focus on leveraging the “social capital” that you have created amongst the individuals within your direct network. Doing campaigns focusing on email blasts, banner ads, social media advertising will not play to your strengths. Focus on leveraging people directly connected with your organization and doing community-driven fundraisers.

Summary

ORT Schools Summary

Fundraising Proposal

ORT Schools

Highest Opportunity Fundraising Campaign —

Matching Funds + Crowdfunding 24 Hour Campaign:

Since you have so many program potential volunteers, it would be advantageous to launch a 24 hour fundraising campaign that mobilizes your community. Example: Mayanot World Center.

A 24-hour campaign brings together tens or hundreds of volunteers in a shared space to make calls to prospective donors as one big group. Volunteers will have shifts of 2 - 4 hours throughout the fundraising campaign. You can have multiple call centers across the country and in other regions.

Launching a 24-hour campaign (or 48 hour campaign) has one main power: to mobilize your volunteer network to actually show up and give their time. The reason a 24-hour event has this ability is because it is a novel and exciting event, which people more easily want to be a part of. Secondly, it is easier for people to conceptualize in their mind that they can give one day out of the whole year to your organization. Lastly, if you do a good job ramping-up the excitement around the event (e.g. decorate your building, post photos of your campaign committee in “team t-shirts;” make community announcements), then you will be much more likely to mobilize your volunteer corps.

The value-add of securing volunteers for your fundraiser is tremendous:

Fundraising Power:
They are better at fundraising from smaller donors than nonprofit staff because they are part-and-parcel of the community. This means people will feel more intuitively inclined to give knowing that their own peer is asking for funds.

Force multiplier:
You probably have more phone numbers than you have staff hours to make those calls. Having an army of volunteers means that you can reach people you otherwise would not have time to reach.

New donors:
Part of the request from volunteers is that they reach out to their own friends, family, and colleagues. You can get many new donors by doing this.

With all these strategic opportunities and benefits, we believe this style campaign is the most suited for you.