Ne'eman Foundation
Brand Refresh
Communicate your message. Convert clients and donors.
Authentic and Visionary
Stay true to your core mission. Communicate your value proposition in an inspiring fashion.
Simplicity is King
One message at a time. Clean. Simple. Clear. Don't muddle your page with too many messages at once.
Less is more.
Avoid having too many graphics or crunching too many things into a confined area.
Webpage Design Mantras
What We Offer
Concepting
Understanding the core message of your webpage and the goal is foundation to your whole site. We help you identify this objective and stay true to it.
Copy Writing
Use stories, crystal clear language and data to drive conversions and unleash your story.
By finding the right language to describe your work, your site can help drive sales, sign-ups and donor conversions.
Graphic Design
Power, simple and clean graphics that make your work shine and catch the eye.
Responsive Design. Look good everywhere.
Its critical that your site look good on all screen sizes. This doesn't mean just becoming smaller, but that the design is actually re-structured based-off the screen size.
PROJECT OVERVIEW
Ne'eman Foundation has a USA fiscal sponsorship program as well as a Canadian program. Ne'eman has hundreds of nonprofits under its umbrellas and more joining every single weak. Ne'eman's website is an underutilized asset that has the potential to be a powerful digital sales funnel that will generate more revenue, recognition and worthy causes helped by Ne'eman Foundation. Therefore refreshing the visual and verbal branding on the Ne'eman Foundation's website will allow Ne'eman to fully tell it's compelling brand story to its target audience and increase social and engagement.
Project Goals
1. Website Visual/Verbal Branding Refresh
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Design a compelling story driven sales funnel targeting ideal clients
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Images and copy immediately communicate Ne'eman's unique brand identity, promise and positioning
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Branding optimized to increase sales and marketing objectives including site engagement, coaching and webinar signups, email list signups and event signups
2. Suite of Online Fundraising Tools for Ne'eman Foundation
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Pending white label solution from CauseMatch
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Pending new product from Ne'eman Foundation (Jewish stars)
Project Cost
Coding of each page for HTML............................................................................................... $3,500
Making the web page fully responsive............................................................................. $2,500
Graphic design .............................................................................................................................. $1,650
Layout and page styling ............................................................................................................ $2,000
Copy writing ....................................................................................................................................................................... $1,000
Grand total ........................................................................................................................................... $10,650
*Pricing is based on projected scope of work as outlined in the proposal. Changes to the scope of work may require price correction. This includes 2 rounds of edits on the copy and page styling. The first round can be substantial and the second round is just line edits.
Payment Structure
70% paid up-front
30% paid upon project completion
PHASE 1
Deliverables
Wireframe of Ne'eman's website with refreshed brand messaging and content architecture
Estimated Time
5 business days (please see roadmap)
PHASE 2
Deliverables
Mockup of Ne'eman's website with new visual and verbal branding
Estimated Time
5 -10 business days
PHASE 3
Deliverables
Coding implementation and making the site fully responsive
Estimated Time
10 - 15 business days (please see roadmap)