Overview of Krembo Wings and Fundraising Background:
Krembo Wings has a strong reputation and long track record as a quality and impactful nonprofit. They have seen rapid growth in a relatively short time, growing to over 30 branches throughout Israel. Krembo Wings has tremendous "social capital" in the form of program alumni and the brand recognition they have generated. This means that their fundraising potential is highly significant.
Fundraising Profile: "Strong: Community-based"
Thousands of alumni have experienced the power of Krembo Wings and benefited from their good work. Youth, parents and community members are all appreciative and supportive of Krembo Wings and have likely been touched in one way or another by their work.
This means that your fundraising should focus on rallying volunteers and directly engaging your network through online campaigns paired with a physical launch party and other person-to-person engagement opportunities.
You also have a deep and diverse enough donor portfolio to be able to effectively leverage the campaign to rally your mid- to upper-tier donors to step up and give, both as Matchers and members of the "crowd." A powerful fundraiser can often prove helpful for converting lapsed donors or using the campaign as a mechanism to get donors with a higher giving potential to increase their gift. Doing a call center presents a powerful opportunity.
Krembo Wings Fundraising Roadmap
Krembo Wings Summary
Key Focus Areas:
Online Fundraising: Although Krembo Wings has significant fundraising potential, they have only run two campaigns and saw average success with their campaigns.
Fiscal Sponsorship: Krembo Wings uses PEF Israel for USD donations and Neeman Foundation for CAD. They are looking for a better solution for integrating with this sponsors.
Krembo Wings is in the process of determining their social media and community engagement plan and is exploring possible partners to assist with this.
Fundraising Solution: For an organization that is established and strong as Kremob Wings, we recommend the "Premium Membership" package which is $500/month and a 2.5% platform fee (no charges on matching donors). The average nonprofit of your size and fundraising scope should save between $8,000 - $12,000 or more through the membership. Please click here to see the Membership Packages.
Email Engagement: CauseMatch can provide you with a turn-key solution for your email newsletters. The cost is $250/email (recommended 1 email minimum/month) and $50 per additional language. Please see here for an example to Leket's package: LINK
Social Media Engagement: CauseMatch has a close partnership with WeBetter which is a nationally respected social media firm. Through our partnership with WeBetter you get an integrated strategy with your fundraising. See sample proposal here: LINK
Donate Page: Included for free in the Premium Membership package with 0% commission. If you do not choose the Premium Membership package but still would like a refreshed donate page, we can offer a page for $50/month or 1.7% -- whichever is greater. The donate page automatically sends funds to the appropriate "Friends Of" entity based-off the currency of the donation. We would also be happy to refer you to a web designer that has proven themselves with past clients. Example Page: https://www.causematch.com/he/shutafdonate
Forbes 30 Under 30 Social Entrepreneur | Curt Bowen
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