Congregation Machazikei HaDas Proposal
Authentic and Visionary
For this fundraiser — your supporters have the chance to participate in something truly historical, meaningful and empowering.
Donor is the hero
Tell your donors how each dollar they contribute will make a BIG difference in the world. Talk about the donor's impact, not your organization's.
Matching means amplified impact
Tell the donors how their donation will be multiplied thanks to the generosity of matching funds!
24 hour Matching Campaign
Your 24-hour matching campaign energize, excite and empower your community to raise funds for your organization like never before. The 24-hour event will create a sense of novelty to motivate your volunteers to contribute their time to making calls and pushing the campaign. It will also motivate your donors to step-up and help ensure you reach the goal by making a more generous contribution.
Using the framework of a matching-funds + crowdfunding campaign creates a mutually inspiring framework for both the larger donors and the smaller donors. The larger donors are motivated by having their gift leveraged to secure additional larger donations and inspire hundreds of smaller donors to support the cause.
In turn, the smaller donors are motivated by the chance to have their contributions matched. This will give you the ability to (1) secure matching funds and then (2) launch a crowdfunding campaign with a group of high-powered matchers already behind the project and vying for its success.
I. Overview: 2 week soft-launch + 30 Day Public Hybrid Matching Campaign
Once the matching funds are secured, the crowdfunding campaign can be set into motion. Before the public launch of the campaign, there is a 2 week period in which staff privately mobilizes mid- to upper-tier donors to “pre-donate” to create campaign momentum for the public launch of the 30 Day Campaign.
Meanwhile, Gesher will also be soliciting alumni, Board Members and other allies to sign-up as team fundraisers. A team fundraiser is an individual who commits to fundraising a specific amount of funds on behalf of the organization. They choose their own goal, upload their photo to the campaign page and give a personal quote.
This allows for the needed time to approach key donors while maintaining the novelty and excitement of a crowdfunding campaign required to mobilize partners and small donors.
II. Campaign Mechanisms
Matching campaign e.g. $50k Matching and $50k from the crowd.
Matching Funds structure
CauseMatch recommends leveraging the campaign to activate 3 - 10 (or more if necessary) matching donors ASAP.
See the Appendix for more information about acquiring a matching donor
2 Week “Pre-donate” Phase
During this period Gesher will be provided with a campaign page where they can log both online and offline donations (e.g. checks/ACH transfers) in advance of the public launch. It is best to target mid- to upper-tier donors who are supporters of the film. These leaders can form your “Executive Team” and largely expand your network of donors.
This helps to remind people of the importance of sharing Gesher’s story with the world.
As the date gets closer, you can ratchet-up excitement by doing a social media contest. If you proceed with a campaign we will provide step-by-step details on how to do this.
Soft Email Launch
This email blast preserves a more personal touch but allows you to reach a wide audience very quickly. You want to explain that you need to create momentum to the campaign before everything goes fully public. You are telling them to be like Nachshon ben Aminadav— take the first step to inspire the community.
30 Day Campaign LAUNCH
Now that you’ve already raised a large portion of the funds you need, organized all your team fundraisers, and created buzz, it's launch time. The high-stakes and excitement of the campaign will motivate donors.
Welcome to Congregation Machazikei HaDas'
Length: 30 days
Goal: $100k matching: $50k from the crowd
Key mechanisms: Professional fundraisers Email Phone calls Social media
Matching? Yes — 2:1
Style? (ALL OR NOTHING or Flexible)?: Recommendation is Flexible because you are just exploring crowdfunding
Forbes 30 Under 30 Social Entrepreneur | Curt Bowen