Overview of Beit Micha:
Beit Micha has been in existence for decades and has helped hundreds of children across the entire country. Although they have a very strong amount of "social capital," they currently have not launched any large online fundraising campaigns. Beit Micha has a strong brand, and widespread community support and appreciation. Most importantly, they have many program beneficiaries that have been deeply impacted by Beit Micha's work.
Fundraising Profile: "Strong - Community-based"
We have determined your fundraising profile based-off hundreds of campaigns and tens of thousands of donations. During our conversation and through online research and nonprofit database tools, we collected key information to understand what fundraising activities are best suited for Beit Micha. Since CauseMatch works closely with our clients on the campaign planning, production and execution as well as providing the actual fundraising platform, our technology is uniquely equipped to analyze Beit Micha and design a fundraising roadmap that takes advantage of your needs and resources.
You have a strong presence and have established significant trust and appreciation within your community. You also have a deep and diverse enough donor portfolio to be able to effectively leverage the campaign to rally your mid- to upper-tier donors to step up and give. The primary drive of your fundraising should focus on leveraging the “social capital” that you have created amongst the individuals within your direct network. Doing campaigns focusing on email blasts, banner ads, social media advertising will not play to your strengths. Focus on leveraging people directly connected with your organization and doing community-driven fundraisers.
Beit Micha Summary
Key Focus Areas:
Activate Alumni Network through Peer-to-Peer Driven Fundraising Campaign:
Since you have so many program alumni, it would be advantageous to launch a peer-to-peer fundraising campaign that mobilizes that community. This can be done in a number of ways: Matching Funds/Crowdfunding Campaign in the framework of a 24-hour giving event (Neve example); a 30-day peer-to-peer campaign encouraging people to set-up their own private micro-individual pages (Birthright example).
International Friendly Donations: Right now you can only accept ILS, which makes it difficult for donors in the USA and Europe. Through CauseMatch we can seamlessly integrate with Neeman Foundation for USA and Canada donations and UK Toremet for UK and Europe donations. Example Page: https://www.causematch.com/he/shutafdonate
Forbes 30 Under 30 Social Entrepreneur | Curt Bowen
"I am conﬁdent we could not have reached
our goal using any other platform."
Authentic and Visionary
For this fundraiser — your supporters have the chance to participate in something truly historical, meaningful and empowering.
Donor is the hero
Tell your donors how each dollar they contribute will make a BIG difference in the world. Talk about the donor's impact, not your organization's.
Tell the donors how their will inspire others and help the whole community reach the goal TOGETHER!