Aleph Institute Proposal
Overview of Aleph Institute and Fundraising Background:
Aleph Institute has a strong reputation and long track record as a quality and impactful nonprofit. Their mission is strong and they have a strong infrastructure in place to rally supporters and organize major giving events. Aleph Institute is a past Charidy.com client and had reasonably strong success using them. Moving forward Aleph Institute is looking to do a 2:1 $180k matching campaign, a recurring gift campaign, and perhaps other fundraisers throughout the year.
Fundraising Profile: "Strong: Community-Broad Network"
Blend of community-based nonprofit mixed with strong professional fundraising and a contact database that can be nurtured to become real givers. Alpeh Institute's support base have proven themselves to be strong supporters willing to volunteer their time and help with fundraising initiatives.
Strong brand presence amongst your audience and with a solid extended network of emails, phone numbers, and social media. You also have a deep and diverse enough donor portfolio to be able to effectively leverage the campaign to rally your mid- to upper-tier donors to step up and give, both as Matchers and members of the "crowd." A powerful fundraiser can often prove helpful for converting lapsed donors or using the campaign as a mechanism to get donors with a higher giving potential to increase their gift. Doing a call center presents a powerful opportunity.
IWN Fundraising Roadmap
Aleph Institute Summary
For an organization that is sophisticated and experienced in online fundraising as Aleph Institute, we recommend the "Premium Membership" package which is $500/month and a 2.5% platform fee (no charges on matching donors). The average nonprofit of your size and fundraising scope should save between $8,000 - $12,000 or more through the membership. With the 2.5% rate on your big matching campaign comparable to what you did on Charidy last year, that alone would be a huge savings (their effective rate is 11.6% on the crowdfunded money). Please click here to see the Membership Packages.
2. Suggested: Donate Page
Included for free in the Premium Membership package. If you do not choose the Premium Membership package but still would like a refreshed donate page, we can offer a page for $50/month or 1.7% -- whichever is greater. The donate page automatically sends funds to the appropriate "Friends Of" entity based-off the currency of the donation. We would also be happy to refer you to a web designer that has proven themselves with past clients.
3. For the future: SalesForce Environment
In the future, should you want to set-up SalesForce, we have in-house staff that can do the environment set-up and training for about $3,000. CauseMatch is fully integrated with SalesForce.
Forbes 30 Under 30 Social Entrepreneur | Curt Bowen
"I am conﬁdent we could not have reached
our goal using any other platform."
Authentic and Visionary
For this fundraiser — your supporters have the chance to participate in something truly historical, meaningful and empowering.
Donor is the hero
Tell your donors how each dollar they contribute will make a BIG difference in the world. Talk about the donor's impact, not your organization's.
Tell the donors how their will inspire others and help the whole community reach the goal TOGETHER!