Your Comprehensive Toolkit to Crowdfunding Success
Authentic and Visionary
For this fundraiser — your supporters have the chance to participate in something truly historical, meaningful and empowering.
Donor is the hero
Tell your donors how each dollar they contribute will make a BIG difference in the world. Talk about the donor's impact, not your organization's.
Matching means amplified impact
Tell the donors how their donation will be multiplied thanks to the generosity of matching funds!
Key Campaign Elements
Leveraging your campaign to acquire matching funds is an excellent way to engage upper-tier donors. Our methodology has help nonprofits raise millions in matching matching funds.
Using the campaign as a mechanism to bring-in mid-tier and upper-tier contributions is extremely powerful. Our clients have been able to leverage their campaigns to generate individual big donor contributions ranging from $500 - $110,000. And campaigns have been able to fundraise up-to $500k from the crowd.
Emails for 24 - 48 Hour Campaigns
This series of templates and explanations provides you with the key materials to execute data-tested and battle-worn email campaigns specifically designed for a 24 - 48 hour campaign.
Emails for a normal
2 - 4 week campaign
This series of templates and explanations provides you with the key materials to execute data-tested and battle-worn email campaigns specifically designed for a 2 - 4 week campaign.
Social Media for your campaign
Posting the video, update posts, thank you posts etc. to create a community around the campaign. It is advisable to invest a small amount of money in your best posts to make sure they reach your full network.
Campaign Launch Party
Campaign call script
This can be used instead of the Launch Party script. It was written for staff members making calls on behalf of an organization. As such, it doesn’t have the same descriptions of “we are all sitting together” etc. The strategy of the ask is a bit more sophisticated.
Friends of your organization who will be willing to promote your cause and campaign are a tremendous resource for your campaign. Learn how to leverage their enthusiasm and social networks.
Forbes 30 Under 30 Social Entrepreneur | Curt Bowen
"I am conﬁdent we could not have reached
our goal using any other platform."
Everyone loves parties, and your friends and colleagues want you to succeed! People will be excited to come celebrate and help make something special happen. If you have any relationships with influencers, bloggers etc., this is a great night to invite them!